Welcome to the first Compass blog post. There's a lot of hot air in both the technology space and in marketing. (The "magical and revolutionary" iPad comes to mind.) And the speed of innovation makes it hard to stay on top of trends. As a result, it can be hard to discern when something truly merits attention.
My goal is to help you understand what's new, why it's important (or not) and how you may be able to use the latest tools and strategies. Topics will include new web tools, gadgets and marketing options. I'll also talk about crafting an effective message which is relevant no matter the medium.
You can expect posts that are short, practical and to the point. If there's something you've heard about and would like to understand more fully, let me know. I welcome your comments, questions and suggestions. Until next time.
Lorin
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